STANDS is Germany’s first convention dedicated to streetfashion and urban culture in dialogue with football.

Curated by Die Straße trägt St. Pauli, the cultural label of FC St. Pauli, the event takes place at a venue that speaks for itself: Millerntor Stadium – a symbol of creative resistance and anti-commercial football culture. STANDS is a cultural convention with a block party for a new kind of community – a curated space for those who wear their values loud, negotiate identity, and see football as a cultural language beyond the pitch.

You can expect: panels, masterclasses, startup and community pitches, a curated community court featuring independent streetwear labels – plus a massive block party with DJs and live acts from Hamburg’s hip-hop scene, a football shirt exhibition, and food trucks. All happening at Millerntor – a place that stands for creative counterculture like few others.

Be part of STANDS #01! ❤️‍🔥